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>> What Customers Expect From Your Website

What is important to your visitors?

Research shows that Web users appreciate:

1. Ease of use/ease of navigation
2. Fast download time
3. Regularly updated information
4. Quality content
5. Well-organized content
6. Access to customer service
7. Quantity and variety of content
8. Search capability

Less important: Fun, look and feel, animations.

If your site is an online store, then the two most important factors to your vistors are:

1. Easy Order Processing
2. Security Procedures

These two things may not always go together since you need to collect quite a bit of information from the shopper and the kind of customized interface national companies have would be prohibited by cost to the small businessperson. This is a balancing act between getting verifiable information (to avoid credit card fraud) and not putting up unnecessary barriers to the purchasing process.

Published in sections: Marketing Articles ::