| | 07/21/2007 | These guidelines have been released by antivirus software maker Trend Micro. Best practices for defending you and your computer against attacks:
Beware of pages that require software installation. | 07/04/2007 | When writing so people can find you better on search engines, keep it simple. Some advice from Web experts:
Use short, precise words, not complicated ones--words people know. Big words and long sentences are for books. | 07/04/2007 |
Branding While look and feel are not considered to be as important as functionality to the user, it does serve another purpose: branding. The purpose of branding is to get people to recall your company/product/service from memory. | 06/23/2007 | Here are some tips from the experts at a recent trade show, PubCon 2007 in Las Vegas. Some may seem a little technical, but your Web designer will be hurting your listings by not following these rules:
- Each page of your site is an entry point, optimize title tags and keyphrases for what each page targets.
- Strive for quality links over quantity links.
- If you are targeting your site geographically, get links from local entities (Chamber of Commerce, local directories).
- Don't bother with link exchanges - the linking page's lack of relevance makes it useless for search engine positioning.
- Unique content is important. | 05/24/2007 |
What is important to your visitors? Research shows that Web users appreciate: 1. Ease of use/ease of navigation 2. Fast download time 3. Regularly updated information 4. Quality content 5. | 05/15/2007 | Have you ever visited a Website and been confronted by a home page that tells you nothing and makes you wait for an animated movie to load? That technology is called Flash, created by Macromedia Corp. | 05/11/2007 | While electronic mail (e-mail) has become an integral part of many people's daily lives, there has been little done to inform or train users in what constitutes effective practices. | 05/06/2007 | Sales or business promotion on the Web is a function of the number of people who find your Website. If you are likely to make 1 sale for every 200 visitors (.5% is not an unrealistic expectation) then you can project how many visitors you will need to make your sales goals. | 04/28/2007 | Once a Website is up and running, the biggest concern is getting found. Just like a physical store, the more traffic the more sales--although you may find that the number of browsers per purchase is a lower rate than in your physical store!
Google is by far the most used search engines, and submissions are free. | 04/23/2007 | When we see the word dynamic, we may think that this is a description of high-impact content. The way the word is commonly used for Websites means that the content is drawn from other sources, like databases, and displayed on the page as if it were hard-coded there.
In the last article, we mentioned that hosting servers can be either Windows- or Linux-based. | 04/14/2007 | The basic requirements to operate a Website are the domain name, a hosting company, and content.
Domain names are obtained through companies called Registrars. The best kinds of registrars are those that offer the user direct control over changes--GoDaddy and Network Solutions are good that way. | 04/08/2007 | Welcome to Long Grove Web. This area will explore marketing and design issues relevant to a small business Website. Use our Contact Page to ask particular questions or send messages.
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